Justification Effect of Price, Income and Distance to Consumer Demand in Purchases at Traditional Market Managed by Government in Padang City

Suryani, Yosi (2015) Justification Effect of Price, Income and Distance to Consumer Demand in Purchases at Traditional Market Managed by Government in Padang City. Proceeding Research Interchange Between Politeknik Negeri Padang, Indonesia and Leyte Normal University, Philippines, 1 . pp. 68-74. ISSN 2477-4057

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Abstract

This article discusses the influence of prices, income and distance to consumer demand at traditional markets managed by the government in Padang. The purpose of writing the article is to analyze whether the three variables in accordance with the theory or contrary to the applicable regulations. Data collection methods used were given questionnaire on consumers who purchases in traditional markets as much as 322 respondents in eight traditional markets managed by the government. Results of the study explained that there are several traditional markets that reject the prevailing theory. The price should be negatively correlated to the demand, in some traditional markets is positive. This is because consumer behavior and perceptions of consumers who shop level. Income which should positively correlated to income, in some markets is negative. This happens because the rule of Engel’s Law. While the distance is supposed to be negatively correlated, in some markets is positive. This is because the distance to reach the traditional market location away from residential areas alike is a short distance, so that the cost of transport being used is the same and still be paid by the consumer.

Item Type:Article
Subjects:C Social Sciences > CB Economic Theory
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:12
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:31 Aug 2016 08:58
Last Modified:08 Nov 2016 14:54

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