Konsep Dan Pengelolaan Ekuitas Merek

Wirda, Fisla (2004) Konsep Dan Pengelolaan Ekuitas Merek. Jurnal R & B, 4 (1). pp. 63-70. ISSN 1412-5080

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Abstract

Brand is name, term, symbol, sign/design or their combination, which is mean for good and service identification from someone or a group of seller to differentiate from another product competitor. Brand can be name, trade mark, logo ar symbol. Brand is also identity of seller or produsen so that marketer always create, take care, protect and also improve a brand. Brand equity is define as a set of asset and liabilities linked to a brand that add to or substract from the value of aproduct or service to a company and or its customers, brand equity can be usefully grouped into five categories: (1) brand name (2) Name Awarness (3) Perceived Quality (4) Brand Assoclations in addition to perceived quality (5) Other propietary brand assets: patents, trade marks, chanel relationship, etc

Item Type:Article
Subjects:C Social Sciences > CB Economic Theory
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:165
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:10 Oct 2016 08:09
Last Modified:08 Nov 2016 13:48

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