Ideologi Asing Dalam Iklan Televisi: Dampak Penggunaan Sumberdaya Dan Fasilitas Asing?

Adona, Fitri (2007) Ideologi Asing Dalam Iklan Televisi: Dampak Penggunaan Sumberdaya Dan Fasilitas Asing? Jurnal R & B, 2 (1). pp. 85-97. ISSN 1412-5080

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Abstract

The paper is carried out to render ideas and Inputs for the conceptual development of ideology aspect in advertisement. The hardness at the language content which is seen from how it is said, what it is said, and language expression; of symbol or sign are still considered of the existence of arrogancy in symbol and sign are still represerved, and are used as tool by the advertisement. Second, by having shield in market edukasi and approaching. Hyperreality “reverser of fact” (illusion become reality, spurious becomes genuiness) is still happening. The ideology in advertisement is determinated by Advertising Industry, life event, industry competition, and television cameraman or advertising industry, and also the other, strengths of certain view and concept (in this case is comprehended as ideology)”. On the another said, the dispensation which is given by the television organizer to enable the entry of foreign advertisement really perpuates the entering of foreign ideology. This is truthfully transgress-the law. From the image said, the negative publicity is proven from the tariff competition and packing, plagiarism, despising woman, and debasing competitor.

Item Type:Article
Subjects:C Social Sciences > CJ Social history and conditions. Social problems. Social reform
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:210
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:12 Oct 2016 08:50
Last Modified:08 Nov 2016 14:12

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