BRAND EQUITY SEBAGAI INDIKATOR KUALITAS SUATU PRODUK

Utamaningsih, Ami (2005) BRAND EQUITY SEBAGAI INDIKATOR KUALITAS SUATU PRODUK. JURNAL AKUNTANSI , 1 (1). pp. 13-24. ISSN 1858-3687

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Abstract

Facing the change in turbulance external environtment and rapid market competition, a company is required to be more creative in managing its unique and strategic core competences. One of them is the brand management as one pf intangible asset. The unique of the brand is not only to distinguish a product from other similar products, but also to show the quality value of tye product to the customer. Since consumers always require satisfaction, there will be no tolerance for the low performance. Consumer also tend to evaluate the quality dimension as the important attribute, that coherent with particular product, from which TOM emerge as the latemative strategic The creation of the brand image and brand loyalty to maximize value of the brand equity can be stimulated by learning experiences. The marketer can create the learning theory condition efectively and sharpen the strong brand framework proportion of purchasing to the brand can be improved. Beside that. when the consumers no longer have adequate information of the attribute related to the quality of the prduct. consumers tend to consider the brand as the judgement. Therefore, the existence of the brand in the business is very strategic, at the same time of fragile. And for that, skills are needed to manage it. Only brand with the high quality will create brand equity and can quarantee the sustainability of the company.

Item Type:Article
Subjects:C Social Sciences > CF Commerce
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:215
Deposited By:Mr. OP Repo-2 Puskom
Deposited On:12 Oct 2016 09:15
Last Modified:08 Nov 2016 13:48

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