Analisis Sikap Konsumen Terhadap Iklan Radio Berbahasa Daerah Di Kota Padang

-, Afifah and Suryani, Yosi (2007) Analisis Sikap Konsumen Terhadap Iklan Radio Berbahasa Daerah Di Kota Padang. Jurnal R & B, 2 (1). pp. 1-11. ISSN 1412-5080

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Official URL: http://www.polinpdg.ac.id

Abstract

The research purpose to know consumer attitudes towards radio advertisements asvertised in Minang language and the other advertised attributes they like. This research is based on attitudes theory by using Multy Attribute Fisbein. The research sample are people at Padang city who hear the advertisement conveyed in Minang language. The result of this research is that, consumer’s attitude is neutral to that advertisement. Attributes they like are : using traditional music in advertisement text, good dubber, using general word and terminology, plot of story, interests, clear idea, right sound effect, humor, content of advertisement whit close to the human life, creativity and local product and duration. It is expected that this research contributes to support marketer to design and advertised their product using Minang language.

Item Type:Article
Subjects:C Social Sciences > CJ Social history and conditions. Social problems. Social reform
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:222
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:12 Oct 2016 09:52
Last Modified:08 Nov 2016 14:10

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