Komunikasi Brand Dalam Pemasaran Era Ekonomi Citra

Adona, Fitri and Zerwen, Liyen and -, Jumyetti (2008) Komunikasi Brand Dalam Pemasaran Era Ekonomi Citra. Jurnal R & B, 3 (2). pp. 129-136. ISSN 1412-5080

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Abstract

In the image economy, brand become interesting all important asset and determine successfulness of company. The strong brand is grabbed and sold. On the other side is, the expense of cost of developing new brand, pushing company to do extension brand. This strategy of brand is becoming trend in Indonesia. Strategy of brand may not be altered just for importance of change. Effort branding repeat or rejuvenation of brand have to evaluate carefully in the form of requirement and possibility of success. Company with many non structure brand and weak brand need developing their brand from early again.

Item Type:Article
Subjects:C Social Sciences > C Social Sciences (General)
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:258
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:13 Oct 2016 10:13
Last Modified:08 Nov 2016 14:22

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