Strategi Pemasaran Korporat

-, emrizal (2012) Strategi Pemasaran Korporat. POLI BISNIS, 4 (1). pp. 43-54. ISSN 1858-3717

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Abstract

The purpose of this paper to see how the company's marketing strategy. Marketing planning is a systematic process of designing and coordinating marketing decisions, whether made by the top management and middle management and upper management. Broadly speaking, marketing plan includes the following aspects: executive summary and table of contents, the current marketing situation, SWOT analysis. Marketing objectives, marketing strategies, marketing programs, projected profit / loss, and controlling marketing.Most forms of long-term priority setting process, the company's marketing plan includes two basic types of decisions: corporate strategy and product mix strategies. Corporate strategy emphasizes a variety of markets to be served and the type-jens products you want to offer. Broadly speaking, corporate strategies can be grouped into two kinds. First, growth strategy, which consists of a growth strategy for the current market (market penetration strategies, product development, and vertical integration) and new market growth strategy (a strategy of market development, market expansion, and diversification). Second, consolidation strategies, such as downsizing, trimming, anddivestitures.

Item Type:Article
Subjects:C Social Sciences > CB Economic Theory
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:290
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:19 Oct 2016 10:38
Last Modified:08 Nov 2016 14:27

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