Dominasi Bahasa Inggris dalam Iklan Produk di Harian Padang Ekspres

Saptopramono, Hendro (2009) Dominasi Bahasa Inggris dalam Iklan Produk di Harian Padang Ekspres. JURNAL AKUNTANSI & MANAJEMEN, 4 (2). pp. 103-118. ISSN 1858-3687


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Nowdays, the utilization of English in advertisement published in local newspaper, The Padang Ekspres, is increasing. This tendency should be carefully notified, especially to observe the urgency of utilizing English rather than utilizing lndonesian Language. Why do we need to use English ? The following explanations try to find the righl answer to this question by looking at the definition of advertisement, type of advetisement, characteristics of advertising language and domination of English in the mass media. By getting better understanding on the utilization of English vocabularies in advertisement especially in the local newspaper, Harian Padang Express, it is hoped that the readers will be able to gain comprehensive perspective on the potential reasons and possibilities to promote the Bahasa lndonesia for transferring 'contents' of certain advertisement.

Item Type:Article
Subjects:C Social Sciences > C Social Sciences (General)
Divisions:Jurusan Bahasa Inggris > Prog.Studi Bahasa Inggris-D3 > Jurnal/Karya Ilmiah
ID Code:343
Deposited By:Mr. OP Repo-2 Puskom
Deposited On:24 Oct 2016 11:30
Last Modified:08 Nov 2016 14:03

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