Pengaruh Produk dan Promosi Terhadap Keputusan Mahasiswa Dalam Memilih Jurusan Adm Niaga Politeknik Negeri Padang

-, Yenida and Ikhlas, Zaitul (2013) Pengaruh Produk dan Promosi Terhadap Keputusan Mahasiswa Dalam Memilih Jurusan Adm Niaga Politeknik Negeri Padang. POLI BISNIS, 5 (2). pp. 31-46. ISSN 1858-3717

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Official URL: http://www.polinpdg.ac.id

Abstract

The purpose of this study was to determine the strategy of product and promotion for choosing Business Administration Departement, Padang State Polytechnic. Data sample taken from Business Administration students, with using multiple regressions analysis, then performed statistical tests to determine the influence of product and promotion strategy decision against students choosing majors in Business Administration Padang State Polytechnic. The result showed that the significant influence between variables namely products, promotions, and decisions affecting students in selecting Business Administration Department with 25.8% contribution. Moreover, the rest is influenced by other factors which is not included in this model.

Item Type:Article
Subjects:C Social Sciences > CB Economic Theory
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:355
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:25 Oct 2016 15:15
Last Modified:08 Nov 2016 14:35

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