Kampanye Komunikasi Pemasaran Sumatera Barat Melalui Branding Communication: Analisis Pekerja Kreatif Industri Pariwisata

Adona, Fitri and Utamaningsih, Arni and Sidik, Buyung (2014) Kampanye Komunikasi Pemasaran Sumatera Barat Melalui Branding Communication: Analisis Pekerja Kreatif Industri Pariwisata. POLI BISNIS, 6 (1). pp. 89-105. ISSN 1858-3717

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Abstract

Marketing of West Sumatra is conventionally considered less effective because it is poorly understood by investors and have not been able to save the region from poverty. The main factors associated with the marketing of this area are: (1) the value of the product and how to communicate it, and (2) branding communication. This study intends to look at the effectiveness of marketing communications campaigns through branding of West Sumatra government communication in overcoming poverty. This study was conducted over two years, the first year in the area to help define and communicate its brand well and advised marketing campaign to communicate the various potential regions to the consumer market and investors; and the second year to evaluate whether the area of marketing actors already empowered and able to reduce poverty? The evaluation plan is divided into two criteria, namely the pre-test and post-test. With the study of local government is expected to increase the number of investors and solve the problem of poverty. Marketing area by itself able to increase empowerment, partnership, participation and social advocacy become a strategy in overcoming poverty.

Item Type:Article
Subjects:C Social Sciences > CE Transportation and Communications
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:365
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:26 Oct 2016 09:04
Last Modified:08 Nov 2016 14:41

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