Tinjauan Proses Keputusan Konsumen Dalam Memilih Kur (Kredit Usaha Rakyat): Studi Pada Bank Nagari Sijunjung

Balmi, Farlyji (2014) Tinjauan Proses Keputusan Konsumen Dalam Memilih Kur (Kredit Usaha Rakyat): Studi Pada Bank Nagari Sijunjung. POLI BISNIS, 6 (1). pp. 43-55. ISSN 1858-3717

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Official URL: http://www.polinpdg.ac.id

Abstract

One of the obstacles from SME (Small and Medium Enterprises) today is less of capital and banking access (bankable). This is become a challenge for banking institution to create some of credit products for SME institution. It’s called KUR (Kredit Usaha Rakyat). The objective of this research is to observe what factors determine of people decisions to choose KUR which issued by Bank Nagari Sijunjung. The data was collected through questionnaires which consist of Likert scale answers at 1-5 scales. There were 80 questionnaires being distributed to the respondents while 100% of them were can be used to be analysed. Researchers found that there are some factors influence people to choose KUR in Bank Nagari Sijunjung. They are Introduce Of Needs As Capital Enterprises (F1), Looking For Information (F2), Alternative Evaluation (F3), Decision To Pay (Such As Interest Of Bank) (F4), Post Evaluation Payment (F5). From all of factors, F1 is the high significant for people (customers) to apply KUR in Bank Nagari Sijunjung

Item Type:Article
Subjects:C Social Sciences > CG Finance
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:370
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:26 Oct 2016 10:33
Last Modified:08 Nov 2016 14:42

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