Analisis Kepuasan Pembaca Novel Islami Di Kota Bogor (Kasus: Mahasiswa Institut Pertanian Bogor)

Sillia, Nova and Fitrianti, Siska and Ismawati, Iis (2014) Analisis Kepuasan Pembaca Novel Islami Di Kota Bogor (Kasus: Mahasiswa Institut Pertanian Bogor). POLI BISNIS, 6 (2). pp. 1-16. ISSN 1858-3717

[img]
Preview
PDF
121Kb

Official URL: http://www.polinpdg.ac.id

Abstract

The purpose of study was to analyze Islamic Novel attributes affected university student satisfaction on Islamic novel and to formulate recommended strategy to novelist, publisher and related parties that improve Islamic novel quality. The analysis methods of this study are descriptive analysis, Gap analysis, IPA and diagonal analysis.The result suggested that based on Overall Satisfaction dan Customer Satisfaction Index calculation, readers satisfied with Islamic novel. And based on Gap Analysis, IPA and Diagonal Analysis indicated that 10 attributes as priority attributes need improvement to increase Islamic reader satisfaction level. Those attributes are ornament, binding quality, cover-paper quality, price, content-paper quality, printing quality, page divider, plot, cover design and layout.

Item Type:Article
Subjects:C Social Sciences > CA Statistics
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:388
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:27 Oct 2016 14:13
Last Modified:08 Nov 2016 14:45

Repository Staff Only: item control page